Like many businesses, Waverley had humble beginnings. The year is 1979, the location is a garage attached to a house in Godalming, Surrey, in the council borough of Waverley (hence the name). A simple, buy-sell operation including installation is started by the owner servicing domestic and commercial clients in the local area. It isn’t long before help is needed with admin and accounts duties – enter Alison, who continues in this role at Waverley until January 2019 when she retires!1979
Waverley moves to the ‘Old Fire Station’ in Witley, near Godalming, to give the company room to grow. The small workshop area provides enough space for curtain and cubicle track bending equipment and Waverley becomes a market leader in Silent Gliss cubicle track fabrication and installation.1988
The founding owner passes ownership on to his brother and the business continues it’s slow but steady growth. Waverley becomes the supplier and installer of curtain tracks for the John Lewis Partnership. Sales to the commercial sector and schools begin to flourish.1994
The company is bought by the current owners. Passionate about customer service, they make the bold decision to focus solely on the commercial and education sectors. This enables staff to provide better service levels, which are immediately rewarded by a dramatic increase in sales to main contractors and schools.2000
Waverley moves to new, larger premises in Farnham, Surrey. To improve lead times and give more flexibility, the owners invest in their first roller blind production equipment which is quickly followed by vertical blind production. Waverley is now a manufacturer, giving their growing sales and project management team greater control over the entire process.2002
A decision is made to buy recently vacated premises across the street from our premises in Farnham. Rowan House is approximately 8 times bigger than the existing accommodation and allows the manufacturing operation some much needed room to expand.2005
Waverley continues to grow through the recession thanks to a loyal customer base. Continued interest from architects and specifiers leads Waverley to realign its product portfolio and the ShadeTech brand is first specified on projects.2008
Waverley adds external canopies to its product portfolio after requests from its customers in the education sector. The WeatherSpan brand is born.2013
A large investment in product literature, samples and a website positions the ShadeTech brand as one of the better known solar shading brands in the commercial and education sector.
Waverley increases its partnership with RIBA and creates a RIBA approved CPD presentation to help specifiers discover the important role that correctly specified window blinds play in creating environments that benefit the occupant and the environment.
Waverley secures the window blinds package for the prestigious Centre Point project in London, cementing our position at the forefront of the industry in the capital.
We have a complete refurb and refit of the offices at Farnham, creating an open plan space with new desking arrangements, encouraging greater communication and collaboration between teams, and staff working all together on one floor.
The company continues to grow both in terms of sales and staff. As the flow of enquiries from the Midlands and North increases, Waverley increase their reach with the appointment of sales staff in Cheshire. A dedicated team to service the high-end residential market is added as our knowledge of motorised blinds is sought after in the residential AV and home automation sector.
2017 also sees our rebranding launch with a new website and a strong new logo with the strapline ‘The Shading Experts’.
We move our manufacturing facility out from Farnham to a separate unit in Luton with more space and improved equipment, strengthening our position as manufacturers of the ShadeTech brand, and ensuring good lead times. Waverley becomes the UK’s distributor for the Draper brand from the USA, manufacturing in the UK under licence.2018
Our 40th anniversary year and we concentrate our focus on London and the Home Counties with our Northern sales rep relocating to Surrey. John James becomes responsible for the canopy side of the business, and a fresh team in marketing gets Waverley better known on social media.
Waverley’s steady organic growth for 40 years is thanks to a strong foundation in customer service and a culture of continuous improvement.
Waverley are appointed official dealers for Barrisol Stretch Ceilings in London and the South East. Our offering to specifiers, fitout and main contractors is further expanded with the addition of decorative screening products to the range. Our business development, estimating and projects teams increase, so that we can continue to provide the best level of support to our customers.2020